Professional
product description writing is a skill and profession just like any
other professional service. Unfortunately, many people are hanging up
shingles, running ads, and showing up in cyberspace claiming to provide
this service when they have no writing skills, little experience, and no
knowledge of their profession. There are no specific licensing
requirements or even a complete educational program to train someone in
product description writing. This means that anyone with the inclination
can post an ad, print up business cards, or create a web site, and
claim to be a product description writer.
I am amazed that many
individuals claiming to be product writers don't work at their craft.
Many writers I've met have a wooden, sophisticated, anti-marketing style
of writing. These writers don't know that a product description writing
project is a sales and marketing project and that, beneath all the
stylistic requirements and formalities, product description writing is
copy writing geared to increase traffic and sell products. Just because
someone can write a newspaper story, write a novel, or teach an English
class, doesn't mean that he or she can write a description of a product
that sells.
In addition to the quality of the writing itself, keep
the following in mind. You will need to determine if you are dealing
with a professional service or an amateur posing as a professional
service. Since anyone can advertise themselves as a professional product
description writing service, it is easy to be mislead. Here are some of
the things you might ask when considering hiring a service.
Article Source: http://EzineArticles.com/7043087Professional product description writing is a skill and profession just like any other professional service. Unfortunately, many people are hanging up shingles, running ads, and showing up in cyberspace claiming to provide this service when they have no writing skills, little experience, and no knowledge of their profession. There are no specific licensing requirements or even a complete educational program to train someone in product description writing. This means that anyone with the inclination can post an ad, print up business cards, or create a web site, and claim to be a product description writer.
I am amazed that many individuals claiming to be product writers don't work at their craft. Many writers I've met have a wooden, sophisticated, anti-marketing style of writing. These writers don't know that a product description writing project is a sales and marketing project and that, beneath all the stylistic requirements and formalities, product description writing is copy writing geared to increase traffic and sell products. Just because someone can write a newspaper story, write a novel, or teach an English class, doesn't mean that he or she can write a description of a product that sells.
In addition to the quality of the writing itself, keep the following in mind. You will need to determine if you are dealing with a professional service or an amateur posing as a professional service. Since anyone can advertise themselves as a professional product description writing service, it is easy to be mislead. Here are some of the things you might ask when considering hiring a service.
Article Source: http://EzineArticles.com/7043087
Professional product description writing is a skill and profession just like any other professional service. Unfortunately, many people are hanging up shingles, running ads, and showing up in cyberspace claiming to provide this service when they have no writing skills, little experience, and no knowledge of their profession. There are no specific licensing requirements or even a complete educational program to train someone in product description writing. This means that anyone with the inclination can post an ad, print up business cards, or create a web site, and claim to be a product description writer.
I am amazed that many individuals claiming to be product writers don't work at their craft. Many
extended essay guide I've met have a wooden, sophisticated, anti-marketing style of writing. These writers don't know that a product description writing project is a sales and marketing project and that, beneath all the stylistic requirements and formalities, product description writing is copy writing geared to increase traffic and sell products. Just because someone can write a newspaper story, write a novel, or teach an English class, doesn't mean that he or she can write a description of a product that sells.
In addition to the quality of the writing itself, keep the following in mind. You will need to determine if you are dealing with a professional service or an amateur posing as a professional service. Since anyone can advertise themselves as a professional product description writing service, it is easy to be mislead. Here are some of the things you might ask when considering hiring a service.
.
Ask about their "team". The majority of such online (and offline)
writing projects tend to be large and involved. It is typical of
professional writing services to have teams of two or three dozen
writers, sometimes more. If they have no team or cannot give you a
straight answer, it is likely they are not a professional.
2. Ask
if they can manage a large project. Amateurs fishing for work will
usually be caught off guard by this question because the large scope of
most projects hasn't occurred to them. If you are thinking to hire a
team of individuals on your own, and manage the project on your own,
look out! The logistics and communications can be overwhelming.
3.
Ask specific questions about turn-around time and deadlines. Warning:
Inexperienced product description writers vastly underestimate the time
required to write first- rate product descriptions. This can create
overly optimistic estimated turnaround times that can lead to
significant problems down the road.
4. Asked about error handling.
Professional services will have a fixed policy, amateurs will not. The
better services mostly get it right the first time, and when they do
not, they will usually fix errors for free.
Article Source: http://EzineArticles.com/7043087
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